The Case Analysis Outline12 pages or moreCompany name: HOBBY LOBBY12 Pages or mo

The Case Analysis Outline12 pages or moreCompany name: HOBBY LOBBY12 Pages or more5 ReferencesThe comparison must be done inSWOT Analysis with a competitive company such as Michaels Please select a company for your Integrated Project by the end of Week 1 (August 25) subject to the approval of the instructor. The companies selected for analysis must be public companies for which there are published data. Such data are available from the company’s annual reports, journals, magazines, periodicals, Internet, and industry analysis. All case analyses must adhere to the following conventional format: 1. Introduction: brief summary of the firm, officers, industry, and location; and the purpose of the project. 2. Problem Identification: major problem(s) to be resolved-use the 4Ps model. 3. SWOT Analysis: strengths; weaknesses; opportunities; threats. 4. Alternatives: strategic options-solutions to the problem(s) identified. 5. Analysis of Alternatives: cost/benefit analysis of the solutions identified. 6. Recommendation: best/optimal solution based on the cost/benefit analysis. 7. References: 5 Citations must conform to current APA citation guidelines. Find examples at: www.apastyle.org Paper Requirements Please review and follow the Case Analysis outline and format. Please use the Grading Rubric as checklist to ensure you have fully addressed all critical elements of the Integrated Project. Length: 10 pages; title page and reference page do not count toward the total.
Title page including the name of your paper, your name, and a paper abstract (this is a brief summary of your paper; around 150 words).
Paper section:An introduction that clearly introduces your firm and the goal of the paper.
The main body of the paper should clearly describe your findings and your suggestions.
A conclusion that summarizes and emphasizes your contribution.
The paper should be double spaced with times new roman font (size 12), 1 inch margins and justified text.
You should cite all sources that you use for data and analysis.
Resources should be cited on a reference page using APA 7th Edition format:https://owl.purdue.edu/owl/research_and_citation/a…
Be sure to use proper spelling and grammar.
Additional resources are available from scholarly journals (these can be found through the ECO database through First Search on the library research page or JSTOR), scholarly books, government publications, or business news media (for
example, the Wall Street Journal
Project Grading Rubric
Critical Elements
Exceptional
Proficient
Basic
Novice
4
3
2
1
Score
Introduction and Purpose
Explains
the purpose of the case analysis and how it will inform the recommendation
and includes detailed company profile
Explains
the purpose of the case analysis but not how it will inform the
recommendation and includes some company profile
Explains
the purpose of the case analysis and but not how it will inform the
recommendation and includes limited company profile
Does not
explain the purpose of the case analysis or how it will inform the
recommendation and includes very limited company profile
Problem Identification and SWOT
Analysis
Clear
identification of problem using the 4P-model and thorough and accurate
analysis using SWOT analysis
Identification
of problem using the 4P-model but no thorough and accurate analysis using
SWOT analysis
Incomplete
identification of problem using the 4P-model and no thorough and accurate analysis using
SWOT analysis
No
identification of problem using the 4P-model and no thorough and accurate
analysis using SWOT analysis
Strategic options and Analysis
Analysis of
strategic options. Clear application of analysis, effective link of research
data, analysis and core strategic management principles
Limited analysis
of strategic options. Limited application of analysis, effective link of
research data, analysis and core strategic management principles
Very
limited analysis of strategic options. Some application of analysis,
effective link of research data, analysis and core strategic management
principles
No analysis
of strategic options. No application of analysis, effective link of research
data, analysis and core strategic management principles
Recommendation
Valid
recommendation based on research, analysis and core strategic management
principles
Some
recommendation based on research, analysis and core strategic management
principles
Recommendation based
on some research, analysis and core strategic management principles
Recommendation
not based on research, analysis and core strategic management principles
Reference
Submission
has no major errors related to APA citations, grammar, spelling, syntax, or
organization
Submission
has some errors related to APA citations, grammar, spelling, syntax, or organization
Submission
has major errors related to APA citations, grammar, spelling, syntax, or
organization
Submission
has major errors and not APA compliant, grammar, spelling, syntax, or
organization
Requirements: I sent the instructions below

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